More than just a branding project, Bandido Coffee became about “a disrupted and playful attitude’ and was designed for
“Schemers, Dreamers, Agitators, Innovators, Go Getters, Pace Setters, Risk Takers and Trail Blazers.”
Once this target market was established, it would be easy for the studio to come up with a logo that was child-like (a sentimental nod to playing bandits and cowboy games as children), bold yet effectively simple.
The branding stands out, appeals to today’s market and embodies a free-thinking perspective. The name itself lends to doing things differently and going against the grain, qualities that represent the audience that the company was designed for.
The black and white makes a bold colour palette and intensifies the aesthetic of the brand, whilst being uncomplicated yet playful at the same time.
ErinPdp 