MOB Hotel was branded to be colourful, bold and simple and inclusion, diversity and efficiency are values import to the brand. The aesthetics of the Parisian hotel (as well as Lyon and soon to be Washington DC), are bohemian and quirky. Fitting hand-in-hand with the brand’s unconventional style, the visual language is made up of bright yet muted colours, coloured paper and modern typography, despite the slight vintage carnival vibe the brand’s stationery gives. reminiscent of old tickets coupled with the clean, uncluttered illustration, creates both a diverse and inclusive experience, true to the company’s values.

http://gbh.london/projects/mob-hotel/