“A bespoke typeface created for for Start-rite Shoes, a 200-year-old children’s shoe company in the UK. The aim is to retain the brand’s iconic heritage, make it stronger and bolder, and rediscover the sense of playfulness and exploration at the heart of the brand.”

‘Typefeet’ font was designed to create a distinctive asset that leverages the brand’s specialism in children’s shoes and commitment to helping children move freely – the serifs become small feet.”

Studio Sutherl& was founded in 2014 by Jim Sutherland, a designer that has rebranded identities for Natural History Museum, Williams F1, University of Westminster and many more. He has been very successful in his field, winning over 100 professional awards, including D&AD pencils. He has lectures at universities and is on the board of The Typographic Circle.