Raoul Hausmann, The Art Critic, 1919–20 
Tate

Centred around anti-war politics, the DADA movement influenced art, literature, poetry, graphic design and the visual arts. Originating in Switzerland, Dada spread throughout Europe and America following the safe haven World War 1. The concept behind the movement was to reject the ideas of traditional art techniques and styles. This movement included written and visual protests to represent the anti-war ideals published to those who shared the same views. A main part of the imagery used in Dada artwork was found objects and relatable materials often expressed through collages. Dada influenced typography by using unconventional designs, punctuation and symbols as well as arranging text and type in a unique way on a page. Dada represented rebellion and this reflected in the typographical artwork of the time period composed in different ways to create art to mirror views of the artists and designers. This changed printing as this style allowed for both horizontal, vertical and diagonal prints, as well as introducing and influencing a hierarchy. 

“Each page must explode, either by deep and weight seriousness—the whirlwind, the vertigo, the new, the eternal—by the crushing jokes, by the enthusiasm for the principles, or by the manner of being printed.”