A Manchester designer and illustrator that makes interesting use of colours and lines, O’Connell is the founder of ‘ROUND’, a collective of brand-focused professionals that represent brands both digitally and physically. His illustrations are a refreshing break from overwhelming colours, condensed landscapes and manages to strip down a recognisable character to the minimum whilst still creating the essence of who they are. Not only does he opt for minimal and simple, he is also able to create a sense of intensity through his almost icon-like designs.